Where
My Role
Category
When
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A simple and effective structure for a static landing page dedicated to collecting demographic data for an insurance quote.The goal is to reassure, briefly explain, and capture qualified leads (contact details + demographic information).
I start by gathering the client's needs through high-fidelity collaborative sketching of low-fidelity wireframes. Then, I translate those into mid-fidelity designs, incorporating basic colors and functional ideas.
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Once middle fielity wireframes are validated by user testing and stakeholders, I move to the high-fidelity wireframes, static and animated interactive prototype.
The importance of margins and proportions in UI design lies in improving both aesthetics and user experience
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I gathered 4 main insights from 9 participants during user tests
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