Green Tech App

Eco-Friendly Avocado Burger
Ordering Platform

Where

Paris, France

My Role

Product designer

Category

E-commerce, food & drink

When

September 2023

Background

AvocaDrive started for a ui redesign project. The goal was to build an iOS app with a strong look and feel, showing all allergen info, and offering green delivery choices.

- Color palette

Once the initial flow is completed, I  started by defining the Fonts and Colors

- Alignements and Grids

The importance of margins and proportions in UI design lies in improving both aesthetics and user experience

- Market Research

Health-focused food awareness has grown significantly in the past decade, with the market for sustainable food, including avocados, now worth around $23 billion globally.

- Flow Diagram

To outline all the necessary functionnality,  I created a simple flow diagram to main tasks the user can do.

- User Survey

A survey of eco-friendly shoppers told us that cost, ease, and fast delivery matter equally when buying green.

- High-Fidelity prototype

I connected my high-fidelity design  into a clickable prototype in order to test the App with users

- Competitive analysis

My research showed not many food apps offer green delivery or share full allergen details. We saw a chance to stand out with a great-looking app that does both.

User centered

My UX/UI method for the app was user-centered, focusing on key points to enhance usability and experience. I employed a formal structure for the overall design process, complemented by informal, regular feedback loops with users. This allowed for continuous iteration and refinement based on real user input

Informal test regularly
Formal tests (usability)
Acessibility