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I built a landing page to showcase the best features of the mobile fintech app on currency exchange. The landing page also shows how it works, the services, and offers a registration form to test a beta version, in order to have better data and feedback on what users could suggest.
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I used a color palette for this UX/UI project to ensure visual consistency throughout the interface. The palette was carefully selected to reflect the brand's identity while enhancing user accessibility. Each color was chosen to establish a clear hierarchy of elements, improve readability, and evoke positive emotions aligned with the user experience we aim to create.
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I created prototypes to help developers understand the animations to be implemented and visualize transitions clearly. These prototypes are also used to present the intended experience to stakeholders for validation and alignment. This approach ensures consistent implementation and effective communication
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I checked all the direct and indirect competitors in the fintech sector to identify the best practices and avoid the same mistakes.
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I start by gathering the client's needs through collaborative sketching of low-fidelity wireframes. Then, I translate those into mid-fidelity designs, incorporating basic colors and functional ideas. Once these are validated by user testing and stakeholders, I move on to the high-fidelity phase.
The journey of the landing page, from its inception to becoming a pivotal tool in the hands of environmentally conscious users, exemplifies the impact of user-centered design and agile development practices. It has evolved from a simple app into a platform that fosters a community deeply invested in sustainability. The Greentech App is more than just a product; it's a testament to how technology can be harnessed to drive positive change and promote a more sustainable way of living.
